Privacy Policy
Introduction
Which Atlas we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Quiz Data
We don't collect quiz data or answers. Your quiz data never leaves your local browser.
To enhance your experience, WhichAtlas uses 'Local Storage' to save your quiz results and personality profiles directly on your device. This data (your 'Atlas') remains exclusively in your browser and is never uploaded to our servers. You have complete control over this data and can delete your entire history at any time by clearing your browser's cache or using the 'Clear All' feature on the 'My Atlas' page
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and other information you voluntarily submit.
- Device Data: Browser type, IP address, and other usage information collected automatically.
- Cookies and Similar Technologies: We and our third-party partners may use cookies, web beacons, pixels, and other tracking technologies to collect information about your browsing behavior, preferences, and interactions with our site and ads. This helps us improve the site and deliver relevant advertising.
How We Use Your Information
Having accurate information about you permits us to provide you with a smooth and efficient experience.
- Deliver and manage the quiz experience
- Improve and optimize our website
- Respond to your inquiries and support requests
- Generate analytics and usage statistics
- Provide personalized advertising through our partners
Third-Party Advertising and Analytics
We partner with third parties, such as Google, to serve advertisements on our site and analyze site usage. These partners may collect information about your visits to our site and other websites using cookies, web beacons, IP addresses, or other identifiers to provide ads tailored to your interests.
Third parties may place and read cookies on your browser, or use web beacons to collect information as a result of ad serving on our website. For more information about Google's use of data, please visit How Google uses data when you use our partners’ sites or apps.
You can manage your ad preferences or opt out of personalized advertising through your browser settings or by visiting tools provided by our partners, such as Google's Ads Settings. Note that opting out may still allow non-personalized ads.
Security of Your Information
We use administrative, technical, and physical security measures to protect your personal information. However, perfect security does not exist on the Internet.
Contact Us
If you have questions or comments about this Privacy Policy, please contact us at contact@whichatlas.com.
Last updated: January 2026
